Once you’ve launched your newly designed website, you may be considering the value in regular website maintenance. Why is it so important to regularly update and maintain your website? There are many reasons. Today we’ll cover the top 5 reasons why your site needs to be looked after.
Security
The first and most important reason is security. Once your site is launched, all the moving parts that make up your site, including the theme, any plugins and core CMS will require updating. Hiring a professional to work on these updates for you takes the stress, risk and hassle out of updating your site and the risk of breaking your own site and not having the knowledge to fix it.
The updates for your website open up a security risk for hackers to break into your site if not kept up-to-date with patches and fixes. Vulnerabilities can easily be found in older versions, which is why updates are common.
Updates
Updates! As we briefly touched earlier, updates are common, and again, if not rolled out safely, can break or bring down your site. Again, why not leave this task to a professional web developer who can remediate any problems an update may cause to the functionality or up time of your website.
Backups
It’s all fun and games and a waste of time to backup your website, until you need it. If you’ve ever crashed your website, or lost hours of work due to a failure to back up your site, you’ll know the sinking feeling of realising you haven’t kept on top of this critical and time consuming task.
As part of a website maintenance package, rely on your web developer to capture monthly backups and a backup any time you make significant changes to your website to ensure you don’t lose your hard work, and possible traffic loss too.
SEO
Constantly updating your site with content is an SEO signal. It tells Google and Bing your site is up to date and has the freshest content and information.
SEO is never set and forget. It’s a long game and requires constant work.
Talk to us about working on an SEO strategy that suits you and your budget.
Make sure your site is working
After any updates, it’s always worth testing your site is still functioning as it was prior, and that no code is interfering with things like Javascript code and CSS front end styling.
This is a more technical aspect of web maintenance and definitely worth investing in professional advice.
Examples of our Work
We regularly write content and manage site updates for local and national business. have a look at a recent post we wrote for Flicka Handmade.
Author
Article written by newcastle graphic designer and web developer
Geraldine Robinson
Phone 1300 477 552
Email [email protected]