The Jewellery store
Poco Loco Jewellery & Crafts is a Sydney based small business operating from Bondi Beach, NSW.
Following their success as market jewellery stall holders, the family team behind Poco Loco decided to take their business online.
They curate and sell a huge range of beach inspired and classic bohemian jewellery. The quality jewellery is designed to be worn as everyday wear, beach wear or a popular choice for festival wear.
The styles are all very affordable and easy to wear, and particularly popular for music festivals such as Splendour In The Grass.
Inspiration
We’re honoured to work with this team as we believe strongly in family business and absolutely adore the jewellery they sell. They are nature focused and source ethically produced handmade jewellery.
Their connection to nature is evident in their line of crystal pendant style necklaces offering the benefits of each crystal or stone.
Anklets
Discover markets for the most popular styles and metal materials such as gold anklets and silver anklets. Made from high quality silver and gold plated chain, the popular styles include feather charms, turquoise and coloured bead designs.
Bracelets
Find new interests for bracelets with ocean themed designs such as turtle bracelets. Cotton bracelets are a popular style choice to add layers and fullness to any outfit.
Rings
Cover Affordable style ideas for sterling silver rings, including toe rings. Including how to wear and layer them for a deluxe look. We also discovered trends and items that are rising in popularity.
Goals
Our goals for this jewellery store were straight forward:
- Increase website traffic
- Increase conversion rate
- Increase sales
The products are already a popular choice for men and women, our goal was to ensure as many of our target audience could see the products as possible.
Strategy
Collaborating with the jewellery store owners, we selected the most popular items that sold at markets and began targeting them via digital marketing* ads across social media and search engines.
Results
Over the past 2 months, the conversion rate has more than doubled, with traffic increasing more than 50% year on year, during the down season of winter which is typically quieter than the warmer months.