We work across SEO, PPC, website maintenance and content creation for this Sydney based supplier of water tanks¹, water pumps and water tank accessories.
WaterNeeds supplies and delivers an extensive range of water tanks and water pump products including:
Water tanks
WaterNeeds supplies 2 types of tanks, poly (or plastic) water tanks and concrete water tanks. Both have their advantages, with poly tanks being a very cost effective option.
- Slimline water tanks
- Round water tanks
- Underground
- Under deck
- Concrete
Water Pumps
WaterNeeds is a National supplier of the popular and reliable water pump brand Monza Pumps. Monza pumps are renowned for their reliability and lifespan, adding value to the water tank product and an all in one package option for the customer to order their complete water tank setup at one location.
Water tank accessories
- water pumps
- filters
- connections
They offer free metro delivery when a water tank and water pump are ordered together, conveniently and safely shipping the large and often bulky items direct to their customer’s door.
Goals
Our goal was to increase organic traffic and get a better ROI on PPC campaigns on Google Ads.
Increase lead generation, phone calls and website enquires.
Produce meaningful custom written and designed content and strategy.
Strategy
The strategy we used was to create personas for customers who buy water tanks and water tank related products. We discovered the real reasons why customers were motivated to buy a water tank including:
- Saving money on water bills
- convenience of have own water supply
- BASIX water tank requirements
- A water tank that fits a small urban area, underground and under deck being popular options
Process
Each month, specific SEO audits and targeted keyword content creation is completed.
Google Ads PPC is also monitored and maintained on a monthly basis.
We worked on adding full and meaningful descriptions to all products to ensure the customer had all necessary information required for making the water tank purchase.
Outcomes
15% increase in organic website traffic year on year 2020-2021
The increased organic website traffic resulted in an increase in enquires and sales year on year.
3% increase in Click Through Rate for paid Google Ads PPC campaigns. This was achieved by correctly structuring the campaigns and completing regular maintenance to ensure the ads were to Google Ads standard and competing at their best in regards to competitor ads.
Summary
For this ecommerce business who also has a shopfront just South of Sydney in NSW, increase water tank sales were achieved.